Challenge
Born from the belief that joy should be bite-sized. Fetti was created to turn beverage and bakery into celebrations. Inspired by confetti’s joyful fun and bright colors, their treats bring energy and sweetness to every day. To spread delight through flavor, color, and surprise. We believe dessert shouldn’t just taste good—it should feel good. Fetti needed branding top to bottom. Print and digital projects. After several Collab sessions we came up with a tasty plan.
Solution
Youthful, playful, inclusive, whimsical, sweet-but-clever style and tone. Color palette that lends itself to celebrations of confetti and sprinkles. Fonts that are timeless but trendy. A system of witty taglines that can be used across packaging, social, and other forms of print. Demographic profile aligns with 18–35, all genders, with focus on women that value joy, celebration, visual aesthetics, small indulgences, music, dance, and creativity. Their interests are sweets, pastries, tea, coffee, lifestyle trends, Instagrammable food, casual gifting, dance parties. Located in urban, college towns, creative neighborhoods, and digital-first shoppers.
