challenge
Winston-Salem State University (WSSU) is on a mission to elevate the visibility and enrollment of its diverse, career-focused graduate programs. From health sciences and education to business and tech, WSSU offers dynamic pathways for professionals ready to advance their future.
But here was the catch: their perspective students were scrolling through life—juggling jobs, families, and endless content. They needed programmatic digital ads that cut through the noise, reach the target audience at the right time, and communicate the real value of a WSSU graduate degree.
Solution
Visually on-brand and instantly attention-grabbing (aka simplicity) graphics and layout. Demographic target are working professionals and adult learner. Call to action, drive clicks to learn more or apply. Adapt across platforms (social, display networks, OTT, etc.). I knew it was imperative to craft a quick read play on words so they can own the headline, have that aha moment of I get that (aka memorable and impressionable). Their budget only allowed for static. Which was fine because the headline and strong branding spoke for itself. We kept their ad clean and to the point.
Challenge
Lulamania, was a LuLaRoe event where multiple local consultants gathered to showcase and sell their clothing. They needed a programmatic ad that targeted LuLaRoe shoppers.
SolutioN
Programmatic ad strategy, visual direction, and clear call to action to register.