MNG

CHALLENGE

MNG – Mister Nice Guy is a premium CBD health and beauty brand with a laid-back, confident vibe and a mission to help people feel good—in their skin, their minds, and their routines. With a flagship location that was on the horizon and product lines that included skincare, tinctures, bath goods, and Delta-8 edibles. MNG was ready to level up with a bold and cohesive visual identity.

I designed a brand system that works across product packaging, branded swag, and storefront signage—all oozing the industry personality, clean lines, and line art that resembled a tattoo of the client. Think high-end design meets "good vibes only."

SOLUTION

After having a few sit down collab sessions, and a few phones calls, we developed collaboratively a target audience of skincare obsessives, CBD converts, wellness explorers, and stylish stoners. From there, I created a unique, elevated brand identity that blends wellness with edge. Designed compliant, eye-catching packaging across multiple product types. Developed swag that people actually want to use— luxury totes and comfy t-shirts. Concepting store signage (exterior only) that was a quick process that balanced boutique luxury with real legibility.