DIGITAL & PRINT
Multi-disciplined experience designing for digital and print end use. Photography pairs naturally with design so I minored in photography. I bring a strong creative and technical foundation along with a collaboratively strategic mindset to develop compelling visuals that resonate with the target audience at hand. My design work has included everything from crafting sleek brand identities, out-of-home, programmatic digital advertising, social, web, ecommerce, packaging, marketing collateral, eblasts, annual reports, booklets and beyond. I have also been known to dabble and stipple in photography and illustration. I’m proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Acrobat Pro, Bridge, Camera Raw, Lightroom), have experience with sites like Squarespace, Wordpress, Mailchimp, Blackbaud, Monday.com, and Wrike. I thrive in collaborative and fast-moving environments.
DIGITAL DESIGN
I’ve been known to dream in RGB and wake up with hex codes dancing in my head. Over the years, I’ve wrangled wayward pixels, tamed web-friendly typefaces, and transformed humble napkin doodles into full-blown, programmatic digital advertising explosions, and measurable results. From scroll-stopping social media graphics to retina-pleasing web visuals, I’ve dipped my brush into just about every corner of the digital canvas. I’ve concepted, designed, animated, and occasionally talked to my screen like it was a teammate (don’t judge). I live for bold, unexpected color palettes, punchy headlines, pixel-perfect layouts, and those electric moments when a client sees a concept and exclaims, “OMG, that’s exactly what I had in mind!” Let’s just say the internet and I are on pretty good terms.
PRINT DESIGN
They say print is dead, I say it just needs a redesign. I'm a print design enthusiast with a deep love for the tangible, the textured, and the smell of fresh ink (seriously, is there a candle for that?). My journey has taken me through a landscape of luscious paper stocks, perfectly placed folds, and color builds that would make a press operator weep with joy. Whether it's a crisply folded brochure, a poster that turns heads from across the street, or packaging that begs to be picked up off the shelf, I bring storytelling to life-one printed piece at a time. I've handled everything from tiny labels to oversized signage. I may or may not have and a mild obsession with crop marks and die lines). I geek out over grid systems, paper coatings, and just the right amount of white space. Global spot colors? Love them. Foil stamping? Don't tease me with a good time. I believe the best print design doesn't just communicate, it creates an experience.
PHOTOGRAPHY
What started as a curious click of a shutter during the days of 35mm quickly turned into a full-blown fascination with light, shadow, composition, and catching moments candidly. As a graphic design student with a curious eye and a growing camera roll, I found myself constantly asking: What if this layout had a photo I took? Cue the tripod, the experimentation, and me chasing golden hour like it owed me rent. I've played with everything from moody studio setups to spontaneous street photography, Polaroid® transfers, often juggling a reflector with one hand and a latte in the other. Finding beauty in the bokeh blur or natural lens flare became a hobby. As a designer, photography made me better. I started thinking like a storyteller, not just a layout wizard. Whether I was shooting textures for a poster, portraits for a brand, or the odd shadowy stairwell just because, my lens became an extension of my design brain. Sometimes calculated, sometimes chaotic—but always curious.
PROJECT MANAGEMENT
In the beginning, my task management system was delightfully DIY-hand-drawn to-do lists, color-coded checkboxes, and the occasional motivational doodle in the corner to keep me moving. It was creative, personal, and full of charm... until the projects got bigger, the teams got busier, and the sticky notes started falling off the edge of my desk. A manager I worked for introduced me to Wrike, we needed a smarter way to stay organized and keep up with shifting priorities. Enter: Wrike. I learned to structure my projects in layers, she broke down deliverables, assigned deadlines, and we tracked revisions, she showed me the power of the charts and analytics, and we optimized along the way to made sure it worked for us. These platforms helped me go from reactive to proactive, turning creative chaos into clear, manageable workflows. I navigate platforms like Monday.com® and Wrike® with the ease of someone who once used a sketchpad as a calendar-and grew into a designer who thrives on structure without losing the spark.
DIRECTING & CONSULTING
After years of crafting campaigns, building brands, and guiding creative teams as a graphic designer and art director, stepping into consulting felt like a natural next chapter. What started as casual design advice for friends and previous colleagues, grew into something bigger: a desire to help businesses not just look good, but think strategically about their visual identity. As a consultant, I blend hands-on design expertise with high-level creative direction, offering fresh perspectives, consistent streamlined visual communication, and helping them align their branding with their business goals. Whether it's guiding startups through their first identity system or helping in-house teams sharpen their creative processes, I now partner with clients to solve design challenges with clarity, creativity, and a whole lot of curiosity.